3 Reasons Amazon Sellers Need Business Intelligence
“Most entrepreneurs fail because you are working IN your business rather than ON your business.” -Michael Gerber The role of business intelligence in Amazon marketing is to help executives make better, more informed decisions to benefit the overall performance. Said another way, business intelligence allows executives to work ON the business and not just …
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How has Coronavirus (Covid-19) Affected Amazon Sellers
As you are probably aware, a lot has been happening over the last few weeks on Amazon due to the ongoing pandemic caused by the coronavirus. Many sellers, both large and small, are questioning what will happen next and what options they have to keep sales going and prevent their business from being affected by the health pandemic. …
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The Best Amazon PPC Strategy in 2020
We often get asked what is the best Amazon PPC strategy or structure. Over the years advertising on Amazon has gotten more and more competitive. The result is more and more sellers competing for prime ad placement which has in turn increased bids. This increase in bids has made the goal of maintaining profitability more difficult. This …
The Process to Long Term Amazon Success
How to win long-term on Amazon Ever wondered how to be successful listing on Amazon? Amazon isn’t getting any easier for sellers. The days are gone where throwing up a listing, getting a handful of reviews, starting an ad campaign, and sitting back to watch revenues jump month over month. In fact, as Amazon routinely updates …
How Do I Improve My Organic Rankings on Amazon?
One of the questions our Amazon consultants get asked frequently is: How do I improve my organic rankings? This really is a great question and it boils down to two things: Traffic and Conversions. The brands that perform the best year over year are focused and deliberate in their strategy to improve rankings and Amazon SEO. Traffic: Increasing …
5 New Amazon Features to Grow Your Brand!
Amazon has become one of the largest search engines today. If you are an established brand or just starting a product-based business, Amazon is a platform that can be essential in the growth of your brand. In 2018 an estimated 20.6 million users visited Amazon per month, and that number is only growing. The question …
Amazon Acronym Glossary
If you have been a seller on Amazon for more than 10 minutes, you know that there are a TON of acronyms! It can be a little daunting at first, and even to the seasoned veteran seller, trying to understand and keep track of all the letters, numbers and symbols involved with running an effective …
Amazon Numbers Each Seller Should Know!
Amazon Numbers Each Seller Should Know! As we approach 2020, Amazon shows no signs of slowing down in its quest to continue its e-commerce dominance. With estimates of its online US market share approaching 37% in 2019, Sellers are looking for new ways to increase their brand exposure and sales while evolving to stay up …
20 Amazon Trends to Watch in 2020
20 Amazon Trends to Watch in 2020 Updated: Oct 10, 2019 Amazon has changed a lot over the years, and the tech giant continues to change as a result of improving technology. It should come as no surprise that Amazon is currently growing, and this growth will continue into 2020. As the top ecommerce platform in …
Are your Storage Limits in Jeopardy?
Running out of inventory on Amazon as a seller can be one of the worst things you can do, especially during the busy selling season. Amazon made an announcement yesterday that could have an equal, if not more damaging effect, on many sellers across their marketplace. Here is that announcement: US Inventory Performance Index (IPI) …
