Amazon Prime Day 2024: What We Know So Far

Amazon Prime Day 2024 is on the horizon, and anticipation is building for what is set to be one of the most expansive online shopping events of the year. As shoppers around the world gear up for two days of steep discounts, we break down what to expect what sellers can expect from Amazon Prime Day 2024.

How to Prepare for Prime Day 2024

Amazon announced that Prime Day 2024 will be in July. This is a day all sellers and consumers look forward to all year. In fact, in 2023, Prime Members purchased over 300 million items and saved over $1.7B during the Prime Day sale. Based on those numbers, it’s obvious why this is the biggest revenue event outside of Q4 for most sellers; however, for many others, it can be a missed opportunity.

If you want to gear up for a successful Prime Day, begin your efforts ASAP! Not only do deals need to be submitted to Amazon on May 3, 2024, but it’s also time to make sure your listings shine with:

• A/B test your A+ Content

• High-quality photos

• Focus on reviews

• Keyword-rich descriptions

• Competitive pricing

And of course, be sure to stock up on inventory ahead of the big day!

At Evolved Commerce, we specialize in optimizing your listings and your traffic. Our goal is to help you not only get more opportunities for sales but to also improve your profitability and bottom line. We have helped thousands of sellers achieve a TACOS of 10% or less while still growing their gross revenue.

Interested in learning if your brand could be saving money on Amazon? Request a teardown of your account and gear up for the busiest time of year.