5 Amazon Seller Tips To Beat The Competition

Follow these simple tips to start beating the competition and ranking higher on Amazon.

There are many hurdles to overcome to become a top-tier seller on Amazon. One of our goals at Evolved Commerce is to understand these hurdles so that we can help our clients beat their competitors. Here are 5 Amazon seller competition tips that can help sellers overcome hurdles and achieve success.

1. Offer Good Quality & High Value

Amazon always puts the customers first, meaning they ensure only the best products rise to the top. Sellers also need to ensure their customers get a unique and personalized experience as soon as they open their packages. When done correctly, customers are more likely to leave a positive review on the listing, having a lasting effect on future sales.

Here are a couple of examples that help show Quality and Value:

• Unexpected Value: Add a free gift, promo, or informative PDF in the packaging.
• Make a Great Product: This may seem common sense to some but revolutionary to others. If brands or manufacturers cut corners, the consumer will most likely discover, leading to negative reviews and a potential impact on seller privileges.

2. Focus on Price

Pricing can either make or break a product’s success. If a seller isn’t competitive enough for Amazon, they can lose the “Buy Box” and rankings. A competitive price can increase a listing’s velocity, which we found to be a massive factor in a listing’s sales rank.

A seller can dramatically affect rankings and performance with the right pricing strategy. To learn more about our innovative pricing strategies, contact us.

3. Understand Your Competition

Good Amazon sellers look at sales data and make changes to help optimize their listings and increase conversions, however, most competitors are doing the same. To be successful on Amazon sellers must understand their competitor’s listings just as well as they understand their own. There are many tools that can help track competitors sales rank, velocity, and profitability. If used correctly sellers can stay up to date with competitors which allows them to set benchmarks

4. Track Listings

Accurate reporting is critical to Amazon success. Beyond tracking your listings, sellers should track their competitors’ products. Sellers must have a complete and detailed understanding of their products to solve issues like low-inventory, page-rank, and negative reviews before they become bigger problems.

Using tools like Keepa, Sonar, Feedback Genius, and AMZ Tracker, allows sellers to understand products from a different point of view. Getting the full picture helps sellers find new and innovative solutions to get their product ranking as a top competitor.

5. Make Things Right

Amazon handles customer service, but sellers should always attempt to be involved in their products and brands. Staying on top of seller feedback, perhaps the most overlooked aspect of Seller Central, is essential to fostering brand loyalty and repeat customers. When mistakes are made and a buyer tries to contact the brand, sellers need to seize the opportunity to engage with the customer on a more personal level and give them a superior experience.

Take on Amazon Seller Competition with Ease

For Amazon sellers looking to rise above their competitors, they must take control of their listings, focus on price, and be willing to sacrifice their time and energy to make customers happy. They must also understand their competitor’s product as well as their own, using tools that help them overcome common hurdles on Amazon.

Need help taking on Amazon seller competitors? Contact Evolved Commerce today!