Amazon Review Management and Campaigns

Five-Star Strategies

Build Trust and Credibility with Amazon Review Management

On Amazon, reviews are a driving force behind rankings and often influence a customer’s decision to purchase. As a result, accruing a sizable collection of positive reviews is essential to any product’s success on the platform. But hoping customers will leave reviews won’t ensure success; rather, you need a proactive strategy for Amazon review management.

The Importance of Reviews for New Products on Amazon

When it comes to launching a new product, achieving a good rank on organic search results requires a developed reviewer base. Not only will reviews afford your product better search rankings, but they will generally increase consumer trust in your product, creating a proportional increase in sales. With strategic Amazon review campaign management, you can expect a comprehensive plan and effective tactics that entice customers to leave positive reviews.

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product reviews on amazon

Why You Need Amazon Review Management Services

Success on Amazon is measured in reviews and conversions, with the former driving the latter. By effectively managing your reviews, you can achieve greater success on the platform, drive sales, and grow your overall business.

At Evolved Commerce, we work hard to help you seamlessly manage all of your Amazon reviews– both positive and negative.

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managing amazon reviews

FAQs About Amazon Reviews

Are Amazon reviews important?

YES! Product reviews are critical to the success of your brand on Amazon. Not only do reviews influence users’ purchasing decisions, but they also build trust and boost product visibility.

What types of Amazon review campaigns do you recommend?

Your Account Manager at Evolved Commerce can advise on the best way to garner more reviews for your specific brand. Some common Amazon review campaigns that our customers typically utilize include email campaigns, the “Request a Review” button, product-inserts, and enrolling products in the Amazon Vine program.

What Amazon review management tools do you recommend?

Seller Central includes a free Amazon review management tool that makes monitoring and responding to product reviews seamless. For alternative solutions, contact your Evolved Account Manager to define what pain points you need help addressing.

What can I do if I suspect fake negative reviews on my product listings?

If you suspect a review on your product listing is fake, there are several steps you can take. First, you can report the review through your Amazon Seller Central account or by contacting Support. If you’re able to provide evidence to defend your case, that will make it much more likely to be taken down. If the review is not taken down, be sure to respond to the negative review professionally and addressing all concerns. Finally, focus on generating as many legitimate product reviews as you can to improve customer trust.

Do product reviews impact rankings on Amazon?

Yes! Amazon’s algorithm takes customer feedback into account when determining ranking positions. Reviews may also impact conversion rates and eligibility for the Buy Box.

Proven Results

Discover how we’re helping leading brands expand their market share with strategic account management.

dermala patch me product

953% Skin Care Case Study

As a fast-growing company, we knew it was essential to have a presence on Amazon, but we found it difficult to navigate the process with our small team. Working with Evolved Commerce has made being on Amazon so much easier and giving us results beyond our expectations.

redmond real salt product

300% Redmond Real Salt Case Study

Obviously, the sales increase is the most dramatic reason we’ve loved Evolved, but personally, I love the day to day interactions most. Our account manager is super responsive, super capable, and super nice to work with.

amazon seller consultant at evolved commerce

Let’s Evolve Your Amazon Business Today!

Whether you have a new product you want to launch or you’re an established brand with thousands of products, we can help. Evolved Commerce is a team of results-oriented Amazon growth experts committed to increasing sales for businesses, both big and small. Our growth strategies will help your company beat the competition and bring your products to a wider audience. Amazon is an ever changing marketplace, but we can help you build your brand and improve your conversion rates.

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