Bare Bones Prime Day Case Study
Background
Bare Bones was in need of a partner to help them crush their Prime Day sales goals. In 2024, the brand was struggling to surpass the $100K mark on Amazon’s biggest sales day of the year.


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Our Strategy
As we prepared for Prime Day, we implemented a tailored strategy we believed best aligned with the brand.
Tailored Approach:
Optimized ad campaigns to drive unit sales
Launched new summer-season product
Focused on core keywords to boost rankings
Leveraged strategic coupons and deals
2 Year Results
After two years of collaboration with Bare Bones, we experienced substantial revenue growth in both year-over-year sales AND Prime Day sales.
Our tailored Prime Day strategy helped Bare Bones achieve standout year-over-year growth, driving stronger total sales and a significant lift during one of Amazon’s most competitive sales events.
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