Bare Bones Prime Day Case Study

169% YOY Sales Growth
success story

Background

Bare Bones was in need of a partner to help them crush their Prime Day sales goals. In 2024, the brand was struggling to surpass the $100K mark on Amazon’s biggest sales day of the year.

 

 

Our Strategy

As we prepared for Prime Day, we implemented a tailored strategy we believed best aligned with the brand.

 

 

Tailored Approach:

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Optimized ad campaigns to drive unit sales

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Launched new summer-season product

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Focused on core keywords to boost rankings

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Leveraged strategic coupons and deals

game plan

2 Year Results

After two years of collaboration with Bare Bones, we experienced substantial revenue growth in both year-over-year sales AND Prime Day sales.

 

 

 

92 % YOY Sales Growth
169 % YOY Prime Day Sales Growth
results

Our tailored Prime Day strategy helped Bare Bones achieve standout year-over-year growth, driving stronger total sales and a significant lift during one of Amazon’s most competitive sales events.

 

 

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